Novidea – General Manager, North America


Leadership Capital Group is pleased to announce the appointment of Eric Ayala as
General Manager, North America for Novidea


Eric Ayala
General Manager, North America

Eric Ayala is a sales and marketing expert with a focus on technology startups having led three startups to IPO or successful acquisition. Eric is specialized in developing and executing GTM strategies, creating USP, Identifying Product Market fit, Product Pricing, Building data driven sales and marketing organizations.

About Novidea
Novidea’s end-to-end platform provides real-time business intelligence and seamless workflow management for brokers, agents, MGAs, bancassurance and corporate risk management. Designed specifically for insurance distribution, the Novidea cloud-based platform gives you a single view for managing the entire insurance distribution lifecycle across all lines of business. It promotes service excellence, simplifies regulatory compliance, and gives you secure data access from any device, anytime. By consolidating all your front- and back-office data and workflows — from leads to quotes to policy administration — Novidea’s integrated solution delivers full visibility into the entire customer journey and actionable insights to help customers increase sales, profitability and productivity.

About Leadership Capital Group
Leadership Capital Group is a premier globally-focused Board of Director and executive search firm consulting at the senior executive and C-level. With clients and candidates from the Americas, EMEA and Asia-Pacific markets, Leadership Capital Group is known for engaging the unengageable and marrying first-rate talent with our clients.

To contact the partners that led this search, email
Marc Lewis: