Alexandra is a senior executive with over 20 years of strategic and operational experience across consumer-facing industries in traditional and digital companies ranging from startups to Fortune 500 including Colgate-Palmolive, Citigroup, iVillage, ClubMom/CafeMom, WeightWatchers, and Scholastic. She has been in the digital space since the late ’90s and has led the development, transformation, and growth of advertising, subscription, and e-commerce businesses. Alexandra has built out and led teams in marketing, PR, market research, editorial, product, creative, user experience, e-commerce, business development, web technology, and customer operations.
Over the course of her career, Alexandra has served as the President of eScholastic, Scholastic’s Digital Division, ran the WeightWatchers Online business, served as the CMO of ClubMom/CafeMom, GM of iVillage.com; and held positions in international business development and brand management at Colgate-Palmolive and P&G. She started her career in investment banking for Merrill Lynch Capital Markets. Alexandra currently serves on the Board of Directors and provides advisory work to a number of start-up companies through her company, the DigitalShop. She holds a BBA in Finance from the University of Texas at Austin and an MBA from the Harvard Business School.